ITALY. I Trust And Love You. It may be smaller than California in terms of size, but Italy is big in almost all things that matter: food, coffee, art and literature, fashion, beautiful people, and fabulous cars. The Italians certainly know pleasure and have undoubtedly mastered living the sweet life (La Dolce Vita) and the…
Category: Caffè
How Italy Paved the Way to the Birth of Starbucks Coffee
“La vita inizià dopo il caffè (Life begins after coffee). Any Italian believes this.” The original Starbucks Company gave birth to its first store at the Pike Place Market in downtown Seattle in 1971 selling only whole roasted coffee beans. When Howard Schultz joined the Starbucks Company in early 1983, the company only sold roasted…
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